Right now you can get the Dyson Supersonic hair dryer—our editors' pick for the best luxury hair dryer—for 23% off at Amazon.

Earlier this morning, Amazon has unveiled a terrific deal on the very popular Dyson Supersonic hair dryer as part of its Prime Day event. This marks one of the very first time the high-end styling tool has ever been discounted – which is probably a truly historic moment for beauty enthusiasts.

Not only does it cut your drying time in half, but it also protects your hair from heat damage, leaving it smooth, shiny and full of life. Whether you’re prepping for a big event or just trying to breeze through your morning routine, this Dyson Supersonic Hairdryer deal will make sure every day is a great hair day.

Dyson's original hair dryer is massively marked down for Prime Big Deals Day - and it's got thousands of others beat! Grab this deal for 23% off.

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Reviewers said they actually like blow-drying their hair now. “I have naturally curly hair and this by far is the best hair dryer I have ever used,” one customer wrote. “Smoothes all my flyaway hair strands when I blow it straight and drys my hair in half the time.”

Usually, when someone says something blew up in their face, they mean it metaphorically… But not this time! A TikTokker posted a video on the social media platform and talked to viewers about how things got ugly with a Dyson Airwrap hair dryer.