Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Google's Urchin Web analytics server software is entering beta testing after an almost three-year delay that had users upset After an almost three-year delay, the next major version of Google’s Urchin ...

Google's move to offer free Web analytics software left some customers in the lurch. The search giant launched a free Web analytics service Monday that lets companies see exactly how visitors interact ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...