Around two-thirds of returning brands increased their ad investment, and 37 new brands joined the NBA Christmas lineup for ...

Netflix’s Christmas Gameday games this year feature the Cowboys vs. the Commanders and the Lions vs. the Vikings. Find out ...

Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

After falling to last in the NHL during a four-week swoon, Seattle is now four points out of a wild-card spot in the bunched ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

A day after trading Mason Marchment in a roster shake-up, the Kraken responded with a road win over the San Jose Sharks to ...

Of the 41 major college bowl games, 16 are owned by ESPN. All but three are televised by ESPN or ABC. And even the worst ...

Joe Castiglione's final home game as athletic director at Oklahoma was Friday night during the Sooners' College Football ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

Notre Dame and USC have played 96 times, but a series with BYU is now on tap for the Irish next season instead.

Game of Wool’s first-ever final is due to begin at 8pm and will run for approximately an hour. It is expected to finish ...