What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Shares of Zillow and other home listing sites tumbled Monday after Google started testing new home ad features in search.

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

It’s been another bumper year for The Drum’s creative section, with our Ad of the Day series alone raking in nearly a million ...