BTS’ dedicated fanbase, ARMY, launched a global hashtag campaign, #MinHeeJinOut, on September 16, to express their strong opposition to the potential return of Min Hee Jin as the CEO of ADOR. This campaign has garnered significant attention from all around the world.

The conflict between Hybe and former Ador CEO Min Hee-jin appears to be escalating into a broader dispute between the fandoms of BTS and NewJeans, as BTS’s fanbase, Army, raises its voice in opposing Min’s potential return.

NewJeans won four awards at the 2024 TMA, showing continued support for ex-CEO Min Hee Jin despite her dismissal.

Former ADOR CEO Min Hee-jin has filed an injunction to be reappointed as an inside director of the HYBE sub-label. Read to know more.

Former ADOR CEO Min Hee Jin has sought legal action to reinstate herself as an Internal Director for the HYBE sublabel. According to an article by Soompi on Friday, an official statement from Min’s representative confirmed that the former CEO has filed an injunction requesting for “an extraordinary general meeting of shareholders.

Min Hee-jin has asked the court to order ADOR to convene a shareholder meeting and renew her contract as a member of the company board in a move to fight for her place as the CEO

NewJeans has personally spoken out against the recent change in ADOR’s CEO. Back on August 27, ADOR announced that Min Hee Jin would no longer be serving

This comes after NewJeans issued an ultimatum to Hybe on Sept. 11, demanding Min’s return to her role by Sept. 25. In their statement, ARMYs accused Min of consulting a shaman to harm BTS and attempting to manipulate public opinion against the group.

This online movement was not the only action taken by BTS fans. On September 16, ARMY issued a detailed statement on X (formerly Twitter) to clarify their position regarding Min Hee Jin's return. They expressed concern over the spread of misinformation and outlined their reasons for opposing her reinstatement as ADOR CEO,