Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

A new light-based probe allows scientists to explore electrical currents in environments previously beyond reach.

While you might think that camping in the winter is too risky, there are several things you can do to make it a pleasant -- ...

Nature speaks to theoretical physicists to explore the real theories that inspired the hit series. Warning: contains spoilers ...

This article explores how rheological analysis helps the food industry link microstructure to texture, stability and ...

Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

Scientific studies claim that modern music has become simpler than ever before, both lyrically and musically. But are they ...

Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...

A new study suggests that the people who reach the pinnacle of their fields typically dabbled in multiple disciplines when ...

OpenAI’s new FrontierScience benchmark shows AI advancing in physics, chemistry, and biology—and exposes the challenge of ...

The study found that when an author started using AI, the number of preprints they produced increased dramatically. Depending ...

Although the Trump administration has taken steps to scuttle or downplay other reports about climate change, this one struck ...