Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Scientists are testing a novel way to measure cosmic expansion using time delays in gravitationally lensed quasars. Their ...

NASA’s TRACERS mission begins early science measurements in Earth’s southern polar cusp, tracking magnetic reconnection and ...

While you might think that camping in the winter is too risky, there are several things you can do to make it a pleasant -- ...

Nature speaks to theoretical physicists to explore the real theories that inspired the hit series. Warning: contains spoilers ...

This article explores how rheological analysis helps the food industry link microstructure to texture, stability and ...

Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

Scientific studies claim that modern music has become simpler than ever before, both lyrically and musically. But are they ...

New measurements using gravitational lensing suggest the universe’s current expansion rate does not agree with signals from ...

Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...

A new study suggests that the people who reach the pinnacle of their fields typically dabbled in multiple disciplines when ...

OpenAI’s new FrontierScience benchmark shows AI advancing in physics, chemistry, and biology—and exposes the challenge of ...