Last week industry debate stirred once again on the topic of the lack of recognition given to mobile games at awards shows.

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

Live streaming and fantasy sports are transforming leagues and franchises into year-round content engines rather than ...

Given NGL's track record of dubious growth hacking, this partnership with Mode Mobile seems like a good match.

Researcher Leon Y. Xiao delivers his annual rundown on lootbox legislation around the world, and how developers and ...

Snudda Collins scored 21 points and Bailey Maupin added 11, including the game-winning free throws, as undefeated Texas Tech beat No. 15 Baylor 61-60 in a Big 12 Conference opener Sunday, snapping ...

Video games lawyers Peter Lewin and Isabel Davies from Wiggin reflect on 2025’s biggest legal developments and what these ...

In this digital era, the ability to customize and personalize mobile devices and the accompanying apps and games is a major focus for providers and users alike.

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...