Last week industry debate stirred once again on the topic of the lack of recognition given to mobile games at awards shows.

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Apple Arcade received five more games today, including endless runner Subway Surfers, the world's most downloaded mobile game. Since its launch in 2012, the game has received billions of downloads ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

After winning his first Oscar, Tom Cruise kept repeating the same 2-word phrase. It’s a lesson in emotional intelligence ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

A mobile game app is seeking a Los Angeles-based male actor, age 18–35, for the lead role in an ad for the strategy game “Age of Empire.” Filming is scheduled for Nov. 24 in the L.A. area. Pay is $350 ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

Unity Software (NYSE: U) went public in September 2020 at $52 per share during the pandemic gaming boom. The company provides ...

The first-ever mobile version of Rockstar Games’ “Red Dead Redemption” launched Tuesday on Netflix. Per the streamer’s announcement revealing the game’s mobile debut, “In 2010, the legendary ...

Live streaming and fantasy sports are transforming leagues and franchises into year-round content engines rather than ...