Deep respect for cultural diversity and the safeguarding of heritage sites represents yet another critically important ...

The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

A country with diverse cultures and natural beauty, Pakistan is a heaven for any tourist. From snowcapped peaks and frozen lakes to serene valleys and beautiful shores, interspersed with the ruins of ...

MALAM JABBA, Pakistan (Reuters) - Atop the piste of Malam Jabba in Pakistan's once dangerous Swat Valley skiers schuss downhill, a new Chinese-built chairlift ferries tourists to the peak, and a ...

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

Once thought of as one of the world’s most dangerous countries, Pakistan is back in the spotlight, but this time as a budding tourist destination. The government — led by former cricket star Imran ...