Toys "R" Us is getting into the reality television business. The toy store is developing a competition series Toys "R" Us Family Faceoff  – with Fox Alternative Entertainment. The company is working on the project via its Toys "R" Us Studios division and has teamed up with Known Originals,

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment. The company is working on the project via its Toys “R” Us Studios division and has teamed up with Known Originals,

Toys "R" Us is teaming up with Fox Alternative Entertainment to develop a new competition series. "Toys"R"Us Family Faceoff" (working title) is described as a "high energy family competition series set in a larger-than-life toy store that's ever-changing,

A few years ago, iconic toy store chain Toys “R” Us filed for bankruptcy, closing all of its stores nationwide. The brand seemed dead and buried. But since then, it’s been on a big comeback, reopening stores across the country.