This has come to fruition via two key changes in what has been dubbed a "rugged rebrand" - and fans have gone wild. Prince William sparked a royal fan frenzy back in August when he first showcased ...

It was time for a change. But where to start? Rebranding isn't just slapping on a new logo and calling it a day. It's a delicate dance of preserving your core identity while evolving to meet new ...

The Undertaker, one of the most iconic figures in the entire history of professional wrestling, thinks that the early 2000s rebranding of the WWE was actually an improvement for the company.

During the same time as the Jemima rebrand, Mars Food also announced a rebrand for its Uncle Ben's rice range, after being accused of racial stereotyping. The rebrand saw the products being sold ...

Leading a rebranding effort can be daunting, but securing buy-in from internal teams is crucial for success. Here's how you can foster support and enthusiasm: Communicate the vision: Clearly ...

Viad plans to rebrand as Pursuit post-sale, focusing on its attractions and hospitality segment with strengthened financials. The purchase price will be adjusted for cash, debt, debt-like items ...

Photos show Ben Affleck has debuted a new makeover, and it’s making Jennifer Lopez “see red,” according to a new report in In Touch Weekly. “Ben is suddenly going out of his way to pamper ...

Diamond Sports Group, the parent company of several regional sports networks, has closed a partnership deal with American sportsbook FanDuel. On Oct. 21, Diamond Sports Group's Bally Sports will ...

Detroit sports fans can officially say goodbye to Bally Sports. Diamond Sports Group, which owns Bally Sports and broadcasts Detroit Tigers, Red Wings and Pistons games, announced Friday that on ...