Gen Z is making more money, adjusting for inflation, than previous generations at their age, but their dollars aren’t going ...

In my years observing the rental real estate industry in Canada, it's been clear that each generation brings its own values, ...

Sabrina Carpenter, Tate McRae and Addison Rae’s music is influenced by the superstar who shot to fame before they were born.

For all the handwringing about an “AI-fueled decline in learning,” teenagers may actually understand the stakes better than ...

According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also ...

Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Despite recent improvement, Trump’s popularity with Gen Z remains far below his second term high. Overall approval ratings ...

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.

If the post-Trump G.O.P. makes the same mistake the Democrats did with their identitarian fringe, Republicans will meet a ...

Gen Z is blasted for being lazy, but data shows they're juggling multiple jobs, pushing back on burnout, and demanding a ...

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms ...