Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

The Updated Guidelines were built on out-of-home audience measurement guidelines already established by European research trade association ESOMAR in 2009, which helped move the medium to the ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

Arbitron says its proposed cross-platform measurement system would provide local and national reports that measure broadcasters, pure-play streamers, on-demand music services and satellite radio.

It might be hard to see why fighting between the likes of comScore, Nieslen, and the IAB can be a good thing, but it is, and here's why. At the very core of this debate lies one very important ...

NBC Claims Audience Measurement Gold With TAMi; Online Uniques Go From 4.2 Million To 7.8 Million August 13, 2008 / 3:03 PM EDT / PaidContent.org This story was written by David Kaplan.