Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Some of the military aircraft featured here were more dangerous for their pilots than their enemies ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Factor Communications, writes about how brands must abandon safe, traditional marketing for bold disruptive tactics ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

Furor over the Jeffrey Epstein memo is picking up steam in Washington, raising pressure on President Trump ‘s administration to shift tacks even as the president ramps up efforts to castigate allies ...