The BMW 3 Series has long been a favourite car for keen drivers and for those at the executive end of the automotive market, ...

The new, and probably not, improved version of the Club World Cup came to a bizarre end on Sunday night when Donald Trump ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

In November, Netflix said that an average of 74M global viewers tuned in live to watch the Taylor-Serrano fight, per both internal data as well as metrics from TVision. In the U.S. alone, TVision ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-bui ...

The WNBA has reportedly struck a direct audience measurement deal with Nielsen as collective bargaining agreement negotiations approach.

OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media ...

Audience increase from new measurement metrics #NABShow 8 April 2025 · Advertising · Conference · News · surveys In America audience research is moving to shorter metrics for audio listening. Richard ...

As noted by Drew Lerner of AwfulAnnouncing.com, the kicker comes from changes Nielsen recently has made when it comes to measuring out-of-home viewing. Last month, Brian Steinberg of Variety.com ...