“When you look at colas, the percentage of growth coming from zero sugar is significant,” said Duane Stanford, the editor and publisher of Beverage Digest.

In a Truth Social post, Trump said on Wednesday: “I have been speaking to Coca-Cola KO -0.13% about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so.”

A co-owner of Tahona Mercado, Steven Sadri, said that some of his customers see Mexican Coke as a pleasant alternative to alcohol for a midweek treat.