CCS is having to rebrand the middle school’s mascot because the university said it owns the copyright on the logo and the word “Bearcat.”

In the spirit of rivalry week, how about the folks from the 513 adding some juice to the Crosstown Shootout? Cincinnati hates Xavier and Xavier hates Cincinnati, we know this. It’s one of the best and most bitter rivalries in the country with the two schools separated by three miles physically and millions of miles in love for one another.

A middle school in Tennessee must choose a new mascot after the district’s athletic department said they received a cease-and-desist letter on behalf of the University of Cincinnati.

The University of Cincinnati threatened legal action against a middle school in Tennessee. It will not allow the use of its Bearcats mascot in Name, Image

ASHLAND CITY, Tenn. (WSMV) - For 26 years, Cheatham Middle School was the home of the Bearcats — until a university with the same name found out, the University of Cincinnati. The university told Cheatham Middle that the nickname is theirs and theirs only, by trademarks and to cease and desist calling themselves that.

Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the Bearcat mascot.

Tennessee's Cheatham Middle School must rebrand after the University of Cincinnati's cease-and-desist over the 'Bearcats' mascot.

The University of Cincinnati accuses the school of breaking copyright and licensing rules by "adopting UC's identity." It sent the school a cease-and-desist letter.