Beloved Roald Dahl character the BFG stars in Sainsbury’s 2024 Christmas advert, alongside its real-life supermarket worker, Sophie. The film shows the supermarket help the giant make his Christmas “a ...

“President Aliyev’s words against France and Europe as the COP29 opened in Baku are unacceptable,” Pannier-Runacher told the ...

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more ...