The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

“This rebranding is a bold step along the journey towards exuberant modernism - and I particularly like the original thinking ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...