Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar has revealed its all-new brand identity ahead of the brand being reinvented as an all-electric car company from 2026 ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The company also debuted an all-new creative philosophy focused on "exuberant modernism," which it defined as "imaginative, bold, and artistic at every touchpoint." Jaguar's revamped leaping ...

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

Jaguar is facing significant backlash on social media and being labeled as "Bud Light 2.0" after unveiling a new ...

Jaguar calls the new design direction Exuberant Modernism and it doesn’t look like any Jag that’s come before… The social media post says simply: ’02 Dec 2024 Miami. Copy nothing ...

Next month Jaguar is going to reveal a new concept car at Miami Art Week on December 2. The concept is our first look at the ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.