“This rebranding is a bold step along the journey towards exuberant modernism - and I particularly like the original thinking ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Ditching legacy for “Exuberant Modernism”—a risk worth taking?By using generative text-to-image AI and other editing tools ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

Matthew McConaughey recently told Australian tennis player Nick Kyrgios on the latter’s “Good Trouble” podcast that he ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.