Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to revitalize their teams and workplaces.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars. The new ad,
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar blasted for 'doubling down' on 'woke' rebrand: 'People have had enough!'
British car manufacturer Jaguar has been blasted for "doubling down" on their controversial rebrand, as commentator Ellie Wheatley claimed people have "had enough of woke". The company, founded in 1922,
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
Crucial Quote “Our brand relaunch for Jaguar is a bold and imaginative reinvention and as expected it has attracted attention and debate,” Jaguar Land Rover spokesperson Josep
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
Jaguar’s modernist rebrand sparks anger and mockery online - ‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad ...
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JaGUar's bold and controversial rebrand divides fans and critics
Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Jaguar Unveils Brand Overhaul to Mark All-Electric Transition
This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...
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‘Bud Light 2.0’: Jaguar Faces Backlash Over Ad
But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
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Take a Peek at Jaguar’s Latest EV Concept
The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...
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Bold, Dramatic, Fearless Jaguar Will Inspire Future Vehicles
Jaguar has released a tease image of its dramatic new creative philosophy – Exuberant Modernism, that will inspire future ...