Gender is only part of the story. Deckman calls Gen Z “the most diverse generation in American history.” Barely 50 percent of ...

The 17-year-old Afghan refugee was also determined to remind her fellow Gen Zs in her adopted country, Canada, that they were ...

Cruel Intentions' bosses Sara Goodman and Phoebe Fisher on adapting the story for Gen Z, the show's sex scenes and having to ...

"White noise can be a powerful sleep aid, especially for Gen Z, who are often immersed in a digital environment where silence ...

The show has grabbed hold of young viewers through its canny use of TikTok, casting of younger pros and the chance virality ...

Because none of us want to make the wrong bet, I asked older adults in the BuzzFeed Community to share the purchases they'd ...

If you purchase something from our posts, we may earn a small commission.The time has come to get that Gen Z’er in your life ...

Around three-quarters of the Millennial and Gen-Z generation are determined to reach their goals, according to research for ...

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.

Recently, I decided to ask Gen Z women to tell me what things, positive or negative, about older women they "just don't ...

Living paycheck-to-paycheck, many young people now can't even begin to envision a future of financial comfort.

The dining habits of Generation Z are setting the stage for innovative menu trends in 2025. As reported in Rubix Foods’ The ...