Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

BT is in advanced negotiations to sell its 50% stake in TNT Sports to Warner Bros Discovery. This move would conclude BT's ...

Warner Bros Discovery has an option to buy out BT's stake before the end of 2026, the FT said, adding that a deal would end ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

The LA Screenings will see buyers chasing new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and ...

Max's wide array of network partners bring the heat this week, with a true crime investigation, urban legend debunking, and a ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Starting in July 2025, Paramount+ will become the primary streaming home for the entire library of South Park episodes in the U.S., transitioning from HBO Max. This move follows the expiration of the ...