News

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Max is going back to its HBO Max roots this summer
Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...
TV Tech3d
Max to Once Again Become HBO Max
The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...