Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Jaguar’s controversial rebrand is bringing the car into the EV era
The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar's Concept Car Teaser Hints at the Brand's New Direction
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
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Jaguar Bewilders Its Fans With Shocking Rebranding Campaign That No One Understands
Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...
After all the Jaguar furore, here are 5 classic car ads that do it right
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
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“A fire of intolerance”: Jaguar’s response to Elon Musk
Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...