After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

Jaguar has launched a campaign in America to buy back nearly 3,000 examples of its I-Pace EV after a litany of complaints and ...

THE car industry is set to look radically different in 2025, even compared to this year. The furious progress towards Net ...

Vauxhall’s planned Luton plant’s closure has been blamed on the government’s plan to force car makers to build more electric ...

The recent Jaguar rebrand has grabbed attention all around the world. As controversial as it has been, it makes sense since ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

As such, the A90 Final Edition comes with a carbon-fibre front spoiler, front canards and a cooling vent on the bonnet, but ...

Known for its breathtaking design and thrilling performance, this classic isn’t just a car; it’s a legend. Curious about what makes this feline roar and why it’s earned a spot in Leno’s world-renowned ...

Camera tech is allowing automakers like Jaguar and Polestar to ditch conventional glass rear windows, but today we’ve had a ...

FEATURE: From all-new plug-in Porsches to the highly-anticipated electric Range Rover – plus a whole new family of EVs from ...