The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

In this emotional revelation, Liam Payne's father shares his heartfelt concerns about his son's struggles with loneliness ...

Many drivers book their MOT in the last few days before it expires - but there's a better way to ensure you pass first time ...

This year 22% of sales must be ZEVs, rising to 80% by 2030. Companies failing to meet these targets will face financial ...

The 2030 phase out date for ICE vehicles stays, but minister acknowledges more support needed to make the transition to ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...