Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

South Alabama running back Fluff Bothwell (24) celebrates his TD with South Alabama offensive lineman Reed Buys (51) against ...

Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...