A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Two luxury car brands, Volvo and Jaguar, have recently found themselves at the center of a heated debate on social media.

An emotional Volvo EX90 commercial shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer, became ...

Volvo's family-oriented advertisement resonates with audiences while Jaguar's modern rebranding faces criticism. Discover the ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...

The culture wars have spilled over from the political arena into the automotive industry, as two legacy carmakers recently released ads that garnered attention on social media—one generating ...

Billionaires Elon Musk and Jeff Bezos bicker over Trump. HBO reaches out to author J.K. Rowling. Jaguar versus Volvo. All ...

Brands have always tapped into the emotional currents of raising a family. And Volvo's new ad is no different.