The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Jaguar's new Type 00 concept electric vehicle, launched in pink and blue, has sparked controversy among auto enthusiasts. The ...

The claims in the article and posts are nevertheless false. Stephen Taylor, an expert in financial econometrics at Lancaster ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Whatever gets people buying luxury cars is a win, writes Sean O’Grady – the British marque hasn’t been this talked-about ...