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Mattel apologizes
Mattel apologizes after 'Wicked' doll packaging has link to adult site
Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.
Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult website on packaging
Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.
Mattel says it ‘deeply’ regrets misprint on ‘Wicked’ dolls packaging that links to porn site
Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.
1d
on MSN
Mattel Seemingly Just Found Out About That NSFW Wicked Merch Error When We Did, And The Apology Message Is Classic
Mattel apologies for casting an unintentional spell on its Wicked merch.
2d
on MSN
Mattel’s Wicked packaging snafu wasn’t AI—just plain ‘ol human error
The company told ‘Fast Company’ that its recent packaging misprint, which included a URL that mistakenly led to a porn site, ...
3d
Mattel was supposed to have a hit with its ‘Wicked’ dolls ahead of the movie premiere. But it backfired
Mattel made a mistake that hasn’t been so popular. This weekend, social media users shared images of Wicked dolls they bought ...
Ad Age
2d
Mattel’s porn site misprint—marketing experts on the toymaker’s response and potential fallout
Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...
bleedingcool
2d
Mattel Creations Debuts New Masters of the Universe Geldor Figure
Mattel
is returning to Eternia with a brand new Masters of the Universe Origins release with the return of a deadly villain ...
The Mirror
2d
Wicked porn site blunder sees toy giant Mattel scramble to sort damage control
Toy giant
Mattel
has been scrambling to right their wrong this week after accidentally printing the wrong website on the ...
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