Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Mountain Dew is bringing the "mountain" back for the first time in 15 years, with a complete packaging design overhaul meant to lean into the brand's roots. Since the last major design makeover in 2009,

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure"

The return of the full name, “Mountain Dew,” and a more rustic and natural look are aimed at reconnecting with the brand’s roots. The new design also includes touches like a citrus-colored mountain background, which reflects the drink’s fruity flavor.

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

If you’re a fan of the citrusy electric lime-colored soda that’s all about doing “the Dew,” you’ll see a major change very soon. No, it's not a mystery Halloween flavor this time or even a 7-Eleven exclusive.

Mountain Dew is embracing a fresh look that blends nostalgia with nature. After nearly two decades of sporting a sharp, angular logo, the iconic soda brand is bringing back the word “mountain” to its visual identity,