The Colorado Buffaloes and coach Deion Sanders have a bright future at quarterback with former 5-star recruit Julian 'JuJu' ...

Michigan is officially naming true freshman Bryce Underwood its starting quarterback, head coach Sherrone Moore announced ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Stars like LSU linebacker Whit Weeks, Alabama linebacker Deontae Lawson and Michign tailback Justice Haynes are included in ...

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

The topic of NIL is once again commanding conversation.

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

The landscape has constantly been changing for how collegiate athletes get paid for their name, image and likeness (NIL)."The ...

It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

The University of Louisville is spending revenue-sharing money on college volleyball. Here's a closer look at why U of L made ...