There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Inside Jaguar’s new plan► We speak to the boss, Rawdon Glover► What’s next? Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...

Jaguar managing director Rawdon Glover says the newly shrunken UK dealership network will comprise partners in the right ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...