Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Ask anyone what they think of when they hear the word Zoom, and they'll probably say video calls. The conferencing app came ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The new names of the London Overground lines have gone live - with Londoners divided over the £6.3 million rebrand.Announcing the changes in February, Mayor Sadiq Khan said the overhaul was being ...

The agency’s paratransit service will now operate under the name TARTA Move with rebranded bus wraps and a future wave of new ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...