SailGP has signed Rolex as the first title partner of its elite sailboat racing competition. SailGP is a global championship featuring a dozen national teams from the U.S., Italy, Germany and others battling in identical high-tech, high-speed 50-foot ...

Luxury watch brand Rolex has become SailGP’s inaugural title partner, in a tie-up running for the next 10 years, as the international sailing series prepares to head into its fifth season. Through a deal unveiled yesterday,

While SailGP has signed a deal with Rolex as its title sponsor, which is an enormous step, the main question is whether this will elevate the sport as expected. Still promising innovation and excellence,

SailGP's managing director Andrew Thompson says revenue has doubled since the global sailing series' third campaign.