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Who is Santino Pietrosanti, creator of Jaguar's 'woke' ad that has sparked major row
Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models instead of cars. Santino Pietrosanti, Jaguar's head of brand, defended the rebranding as a celebration of diversity and originality.
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
Crucial Quote “Our brand relaunch for Jaguar is a bold and imaginative reinvention and as expected it has attracted attention and debate,” Jaguar Land Rover spokesperson Josep
‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
Iconic British car brand Jaguar is facing intense mockery over its new rebrand. The company’s promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape.
2d
on MSN
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
3d
on MSN
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.
BizPac Review
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‘Soon you’ll see things our way’: Jaguar warns those not onboard with its DEI agenda
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.
Yahoo
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Backlash as diversity activist champions controversial Jaguar rebrand
Santino
Pietrosanti
, a leading Jaguar brand executive, has backed efforts to push the century-old company in a new direction despite fears it could alienate traditional customers. He said in a ...
1d
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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