Who is Santino Pietrosanti, creator of Jaguar's 'woke' ad that has sparked major row
Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...
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Who is Santino Pietrosanti? Jaguar brand director’s DEI speech goes viral amid rebrand commercial backlash
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Jaguar's director for woke hypocrisy! He's been accused of destroying one of Britain's most iconic brands in all-electric marketing campaign... but just months ago his part…
A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...
Backlash as diversity activist champions controversial Jaguar rebrand
A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar brand ...
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Jaguar New Logo Disaster Signals A Falling Automotive Icon, Undone By Unnecessary Wokeness
To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.