Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...

A new freelance network is enticing creatives to become investors in the businesses they then build.

There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok ...

The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...

AI is turning data into signals that is transforming audio advertising into a targeting and personalization powerhouse for ...

Hyphenated started with a fundamental belief: People are greater than the boxes they’re placed in. Today, it manifests as a ...

Paul Basford of William Grant & Sons discusses marketing strategies and liquor industry trends on the Marketer’s Brief ...

Final call for entries: The final deadline for the 2024 Global Automotive Marketing Awards is Monday, Sept. 23 at 5 p.m. EDT.

HZ’s leadership team—including Hooper, Chief Client Officer Justine Henning, Chief Strategy Officer Nicole Wyche, Chief ...

As a Hispanic/Latina Gen Zer, I’ve noticed that brands are quick to hop on the Hispanic Heritage Month bandwagon and ...