Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...
Kraft Heinz faces TikTok backlash for response to upset customer—how competitors are capitalizing
Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...
The creative director's guide to enhancing collaboration with the right media asset tools
Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Sephora wants to know if the election is driving retail therapy
Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...
McDonald’s overhauls its value menu to attract price-sensitive consumers
McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...
Why a unified work process is key to driving creativity and campaign success
Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...
Inside H&M’s surprise Charli XCX concert in Times Square
At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.
Opinion
Decision fatigue broke marketing—here’s how to fix it
Once decision fatigue has disabled the brain's ability to discern good from bad, an impulse item often appears—bright, shiny, there for the taking, and requiring nothing more than the instantaneous ...