Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...