Using box off and audience data to determine when a meme is likely to actually put people in a cinema seat, versus when it just entertains people who were never going to buy a ticket.

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

Every year, tens of thousands of screenwriters pay to enter contests. A major selling point for them is that winning (or placing highly) will mean that the right people will finally read your script.

Audiences are nearly twice as likely to describe Matt Damon as trustworthy or honest, compared with actors in general, ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from ...

I crunched 25 years of trade press coverage, ticket sales across 36 countries and Netflix's global charts to work out what a ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Over the weekend, I saw Avengers: Infinity War. I shall avoid talking about the actual movie so you don't have to worry about spoilers here. What I do want to discuss is originality amongst top movies ...