AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional ...
Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products ...
Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...
Chrome Privacy Sandbox adds support for deal IDs and extends Protected Audiences’ lifespan to 90 days; Google’s ad tech ...
DXKulture provides access to curated lists of highly targeted audiences and sources of inventory from diverse ...
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...
Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, ...
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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