As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

The Australian fintech buy now, pay later (BNPL) company Openpay has entered receivership, resulting in the shut down of the platform. The company voluntarily suspended itself from the Australian ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

A new report from Livewire has found that gaming is the entertainment of choice for Gen Alpha, Gen Z, and Millennials, surpassing traditional and modern media. The global gaming, marketing and ...