Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

The indie digital agency Overdrive Interactive named Rob Murray CEO. Before this appointment, he held CEO roles at iProspect ...

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...