Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

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The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

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Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

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Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...