Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

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The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

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Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

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The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.