Scrutinises, with robust data, key advertising effectiveness principles and analyses what differences there are in the Asia region.

Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Today, influencer marketing is a fully-fledged marketing channel with specific traits and the ability to produce positive results. Based on its effectiveness and uniqueness in the marketing mix, many ...

Magnum, an ice cream brand, aimed to change consumer perceptions about ice cream consumption in winter in the UK with its "Find Your Summer" campaign, encouraging indulgence even in cold weather.

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...